E.D. Drug Ad Critique: Cialis

July 15, 2009 (Updated Mar 23, 2015) by — Intended Audience: , .

(Note: This blog post contains frank discussion of male anatomy. It may not be appropriate for viewing in your workplace or in the presence of children.) Consumer Reports AdWatch has another helpful TV advertisement critique. This one is regarding Cialis, a drug for treating ED (link to the video is in the footnote).1

«Post Continued»

ED (erectile dysfunction/erectile disorder) is an inability to have or maintain an erection. Due to some of the physiological causes2 it tends to be more prevalent in older males (60+), though as Consumer Reports points out, drugs for treating ED are often marketed to men who are much younger (40s).

Like many things, the cause and thus treatment of ED can be complex. For instance, a man could experience an instance of ED due to a temporary circulation problem (e.g., perhaps caused by a medication), but then develop anxiety that inhibits his ability to have an erection even when one might be physiologically possible.

The following are some things that Consumer Reports rightly suggests can help alleviate ED (depending on the cause):

  • Drinking less alcohol
  • Quitting smoking
  • Losing weight
  • Reducing stress and anxiety

If you are experiencing ED I highly recommend that you speak with your doctor about it. Though counseling could be very helpful as well, it is always best to cover all of the physiological bases first, especially given that some medical causes of ED are serious in and of themselves (e.g., heart disease).

If the ED is caused primarily by stress and/or anxiety then obviously counseling can be of great benefit. In instances where the cause is primarily or exclusively physiological, counseling can still be quite beneficial, particularly if it is with a counselor who understands both the physiological and psychological aspects of something like ED. Though it can seem strange (and perhaps childish) to women, a man’s penis is of great psychological importance to him. Hence locker room jokes by men and boys alike about who is longer, bigger and can pee farther. Thus when a man is unable to have or maintain an erection it can bring up deep feelings of failure, not just sexually, but also in his masculinity. There can be a real sense of loss regarding his maleness (i.e., he might feel like less of a man). Obviously, a man experiencing ED is no less of a man: his manliness has nothing to do with what he can or cannot do with his penis. Nonetheless these are common psychological struggles for men with ED which can be effectively helped through counseling.

Footnotes

  1. Consumer Reports AdWatch Cialis Video Link 
  2. Anything affecting circulation can affect one’s ability to have an erection. Certain types of nerve damage, especially lower spinal cord damage, can also cause ED. 

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